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Does God need PR Representatives?

August 21, 2009

According to The American Standard Dictionary, PR or Public Relations is: “The art or science of establishing and promoting a favorable relationship with the public”

Wikipedia says that Public Relations is “the practice of managing the flow of information between an organization and its publics.”

Many of today’s “Relevant” churches believe that it is up to them to be God’s PR representative.  In fact, church marketing is a booming business.  There are businesses devoted solely to creating websites for churches, blogs dedicated to telling about the best church marketing techniques, and even marketing consultants whose purpose is creating influence for the local church.

There are state-of-the-art mega churches that have the latest technology reaching out to the masses, yet 60% or more of their attendees do not believe that Jesus is the only way to Heaven.

According to, 78.5% of Americans consider themselves to be “Christian”, yet according to a Pew poll, 70% of Americans believe that there are many ways to get to Heaven.

Obviously this “church marketing” phenomenon is not succeeding in bringing people to a saving knowledge of Jesus Christ.

By the world’s standards, these relevant churches are doing everything right.  They are leveraging current technology and culture.  They go out of their way to be “seeker sensitive”.  They make sure that they avoid controversial topics like politics, marriage and sin.  Numerically, the churches that use the previous techniques are succeeding.  Spiritually, they are failing appallingly.  Why would that be?

Perhaps it is because Christianity is not a product, it is a lifestyle.  Evangelism is not marketing, it is the natural expression of the joy of our salvation.  And Jesus is not a brand, He is our Redeemer.

Jesus was the only PR Rep that God ever will need and the Bible is God’s press release.

One Comment leave one →
  1. December 8, 2009 9:53 pm

    Amen, I have said/felt the same things … if you want to “grow” the church then get out and do the stuff … Jesus said we would do the greater things, well, why aren’t we? It’s not God, He’s the same yesterday, today and forever, so it must be His church. Time for us to wake up and start doing what we should have been doing all along. THEN we’ll see real converts/disciples. Not the wishy washy converts of convenience we see so often now.

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